How to Run Telegram Ads: A Step-by-Step 2025 Guide
Executive Summary 🥳
Want to learn how to run Telegram ads in 2025 from start to finish? This guide covers everything: account setup, ad formats, targeting strategies, budgeting with TON, campaign optimization, and monetization using Telegram Stars all explained in a beginner-friendly, hands-on style with real examples.
Why Telegram Ads Are a Game Changer in 2025
So, let’s talk about how to run Telegram ads. You might be thinking, “Do people really advertise on Telegram?” Trust me they do, and it’s booming.
Telegram now has over 1 billion users and 1 trillion views per month inside its channels. The platform introduced privacy-focused, context-based targeting — no user-tracking like Facebook. Instead, your ads show up in relevant public channels with 1,000+ subscribers. And the best part? Telegram shares 50% of the ad revenue with channel owners, making it a win-win for both creators and advertisers.
If you’re launching a product, boosting a bot, or just trying to grow your channel, Telegram ads are absolutely worth exploring. Here’s what I found when I dove in headfirst.
Setting Up: The First Steps to Start Advertising on Telegram
Getting started with Telegram ads is surprisingly simple but there are a few things you must know before launching your first campaign.
Step 1: Create a Telegram Account
You’ll obviously need a Telegram account first. Head to or download the app. Once you’re in, visit the Official Telegram Site For Ads Visit ads.telegram.org. And Login
Step 2: Login to Telegram Ads Platform
- Enter your phone number
- Confirm through the Telegram app
- Choose to proceed as an individual or create an “Organization” (recommended if you’re managing multiple channels or clients)
Step 3: Familiarize Yourself with the Interface
The dashboard is straightforward:
- Create Ad
- Manage Budget
- View Campaigns
Pro Tip: You can preview your ad as you create it — which I found super handy while testing different copy options.
How to Run Telegram Ads Effectively in 2025
Now let’s get into the real action this section is your blueprint for how to run Telegram ads successfully, based on the latest updates.
Telegram Ad Formats & Guidelines
Telegram ads are text-only (yes, no images or videos), max 160 characters. You also can’t use external links — all links must stay within Telegram (e.g., t.me/yourchannel).
Your CTA appears as a button right below the ad. And Telegram strictly monitors the content for:
- Spelling & clarity
- Prohibited content (like gambling, politics, medical, etc.)
- No redirects or scammy destinations
Trust me, follow these rules — I’ve had ads rejected just for vague descriptions.
Payment & Budget Setup
Telegram ads are paid using TON (Telegram Open Network) cryptocurrency. Here’s a quick breakdown of pricing:
Targeting Strategies: Where the Magic Happens
One of my favorite things about how to run Telegram ads is its channel-based targeting. Unlike Meta or Google, you’re not targeting users — you’re targeting contexts (public channels where your niche audience already hangs out).
Advanced Targeting Options
- Search Ads: Appear in
- Politics & Incidents Category: Target news-junkies following live events
- Language & Country Filtering
- Audience Segmentation:
- Telegram Premium users
- Active spenders (wallet balance filters)
- Motivated vs. passive users
Here’s what I tried: I split my budget across different channels — tech, crypto, and finance — and tracked which ones converted best. Spoiler: Crypto channels brought the most engaged users.
Optimization Tips: Boost Your Performance Like a Pro
Learning how to run Telegram ads isn’t just about setup — it’s about ongoing testing and tweaking. Here’s what worked for me:
Key Metrics to Track
- Impressions
- Clicks
- Conversion rate
- Cost per conversion
- ROI
H3: How to Run Telegram Ads with Performance Optimization
Want better performance? Try this:
- Create multiple ad sets for different audiences
- Use whitelists (good sources) and blacklists (poor-performing sources)
- Test different ad copies — even minor wording tweaks matter
- Reinvest your earnings from channel monetization into new ad tests
Telegram doesn’t give granular analytics like Meta, so you’ll need to track conversions manually or use a third-party tracker if needed.
Bonus: Monetization Opportunities for Channel Owners
This section’s gold for creators — because Telegram isn’t just about spending money on ads; it’s also about earning it.
Revenue Sharing
- If your channel has 1,000+ subscribers, you get 50% of ad revenue from ads shown in your channel
- Access this in Channel Settings > Statistics > Monetization
Telegram Stars System
- Stars: Telegram’s in-app currency for premium reactions, subscriptions, or unlocking paid posts
- Convert Stars to TON
- Use TON for running more ads
Learn more about this in Telegram’s
It’s literally a full-circle system: Earn → Reinvest → Grow.
Extra Promotion Hacks (When Ads Aren’t Enough)
Telegram also gives you some organic and external tools to grow your visibility — I tested these too.
Organic Growth
- Use hashtags in Stories to get discovered
- Share high-value content that people want to forward
- Engage in niche communities
Cross-Platform Growth
- Run Facebook or Google Ads pointing to a landing page, not Telegram directly
- Use mobile-only placements
- Add a Telegram CTA on your site and socials
Trust me, this combo of paid + organic is where Telegram growth really explodes.
Conclusion: Ready to Run Your First Telegram Ad?
And there you have it — the complete roadmap on how to run Telegram ads in 2025. From account setup and budget tips to targeting hacks and monetization opportunities, Telegram’s ad platform is packed with potential.
If you’re serious about reaching privacy-conscious, niche communities or just want a fresh platform away from the algorithm battles of Meta and Google — Telegram is the place to be.
Try it out, experiment with different targeting combos, and don’t be afraid to reinvest what you earn. You’ll love how smart and sustainable the platform feels once you get going. If you want more info like this follow our page regular TelegramWiki
